$1.5M/Year Fencing Business!

Fencing For Financial Freedom

Introduction

Damon Gibson completely transformed his agricultural lifestyle by launching a fence business that rapidly flourished into a million-dollar enterprise. Renowned for its exceptional craftsmanship, Gibson Fence and Deck generated a remarkable $1.5 million in revenue last year while operating just three days a week. 

As a sole proprietor, Damon prioritized delivering excellence and ensuring customer satisfaction, establishing his company as a trusted leader in the fencing industry. Through the influential force of customer referrals, Damon mastered the art of successfully managing a profitable fence and deck business on a part-time basis.

Starting The Business

Starting a fencing business doesn't require a large amount of space or a hefty initial investment. Damon Gibson started with a 1993 Ford Ranger, which he purchased for $1,800. To transport his tools, he added a low-cost canopy on top of the truck, costing around $300 to $400. As for tools, Damon opted for affordable options, spending a couple of thousand dollars on them.

If you're concerned about financing your startup, Damon suggests considering alternative sources of capital. If your budget is under $5,000 and you're unable to come up with that amount, he advises working a bit longer to save up. It's crucial to have some financial cushioning and access to credit, as unforeseen expenses or losing money on your first job can be challenging for a new business.

In the first year, he made around $60,000, which was a decent start. However, it was in the second year when he moved to Seattle and hired his first employee that his business really took off.

Growing The Business

First, Gibson’s business works with international suppliers, which allowed them to access high-quality materials that might not be readily available locally. For example, the mahogany they get comes from Southeast Asia, including countries like Borneo, Malaysia, and the Philippines. Damon's supplier even has specific knowledge about different farms and varieties of mahogany, which they pass on to their clients. This expertise gives them an edge and allows them to offer unique options to their customers.

Second, by having a direct relationship with the supplier, Damon was able to offer competitive prices. They could build a mahogany deck for their clients at a similar cost to composite materials, which is a rare opportunity.

When you're just starting out, referrals can be a game-changer. Word-of-mouth recommendations from satisfied customers can bring in new clients without having to spend a lot on advertising. Damon also leveraged the power of online reviews, particularly on Google. Positive reviews acted as referrals and helped attract clients who found them online. These reviews have a lasting impact because they stay visible on platforms like Google.

But it's not just about digital marketing. Damon also emphasized the importance of good old-fashioned communication. Building a friendly and open relationship with clients goes a long way. Regular check-ins and keeping the lines of communication open help foster trust and satisfaction. This personal touch contributes to positive customer experiences and can lead to repeat business and referrals.

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