🤬💸 Get Paid to Say F*ck

Let’s be real—everyone’s got a little unfiltered inner monologue. But some brands? They say it out loud. And guess what? People pay for that kind of honesty.

From coffee shops that roast you and your beans, to beauty brands that cuss you into confidence—profanity isn’t just tolerated anymore. It’s on trend.

And if you’re building a brand in 2025, it might just be your most underutilized tool.

🚶‍♂️Places That Are Casually Swearing Their Way to the Bank

1. Coffee Dose Cafe – Costa Mesa, CA

This place doesn’t just serve espresso—it serves attitude. Known for their cheeky cups with phrases like “Anti Bitch Serum” and “Welcome to the Sh*tshow,” Coffee Dose built a loyal fanbase by leaning into bold, irreverent branding.

The result? Instagrammable drinks, tons of word-of-mouth traffic, and a merch line that sells just as well as the lattes.

2. Drunk Elephant

A luxury skincare brand that doesn’t play by the industry’s serious rules. Their playful, blunt tone (and occasional sass) cuts through the clutter of overly clinical competitors. Despite the name, they’re now a billion-dollar company.

3. The Unf*ck Your Brain Podcast

Life coaching, but unfiltered. Founder Kara Loewentheil used profanity to brand a niche corner of self-help that’s blunt, funny, and empowering—and now she runs a 7-figure coaching business.

4. Thug Kitchen (Now Bad Manners)

A vegan cookbook empire that started with lines like “Eat like you give a f*ck”. They went viral for using profanity with purpose: to make plant-based cooking fun and approachable—not preachy.

5. Effin’ Birds

This novelty brand made a whole business out of pairing vintage bird illustrations with absolutely unhinged captions like:

👉 Why This Works (And Works Well)

1. Shock = Shareable
   Swearing, when done strategically, is an attention-grabber. It triggers curiosity, and most importantly—it’s easy to remember.

2. Relatability in Rebellion
   In a world of polished branding, profanity feels human. It’s raw, unfiltered, and builds immediate trust with a like-minded audience.

3. Creates a Cult Vibe
   Brands that cuss (with charm) create an “us vs. them” identity. If your customer laughs at the phrase “calm the f*ck down candle,” you’ve found your people.

4. Merch Magnet
   Profanity + design = viral merchandise. The same bold tone that gets people through the door can become a new stream of revenue (just ask Coffee Dose).

😌 How to Make Profanity Work for Your Brand

Want to flirt with the f-bomb (or its milder cousins) without killing your credibility? Here's how:

1. Match It to the Market

Profanity works best when your audience already swears casually in conversation. Think:

• Millennials and Gen Z

• Creatives

• Entrepreneurs

• Anti-hustle culture types

• People allergic to corporate-speak

🧠 Ask: Would your target customer laugh at “Get Sh*t Done” on a notebook? If yes, you’re good.

2. Start Small: Soft Profanity or Wordplay

Not ready to go full sailor? Try these tones:

• “Zero F*cks Friday”

• “Sh*t Just Got Real Checklist”

• “Hot Mess Energy”
  This keeps things punchy without alienating your audience or breaking platform rules.

3. Make It Make Sense

Profanity for profanity’s sake is lazy. Tie your language to emotion, honesty, or humor. Whether it's burnout, dating disasters, or skincare—cuss with context.

Example:
“I created this candle line after burning out at my 9-5 and saying, ‘F*ck this.’ Literally.”

4. Apply It to Merch, Ads, & Packaging

Where to let your brand’s profanity shine:

• Product names

• Email subject lines

• Ads that get people to pause scrolling

• Packaging inserts (like “Thanks for buying my sh*t”)

For print-on-demand merch, check out Printful or Gelato to start designing profanity-powered products.

🤔 So… Should You Start a Swear-Brand?

If you're in a crowded space—yes. Especially if your audience craves bold honesty, edgy humor, or “say what everyone’s thinking” vibes.

That could mean launching:

• A brutally honest planner brand

• A newsletter with spicy takes

• A passive income merch line

• A content series that dishes out “tough love” with curse words and charisma

Want inspiration? Browse Spreadshirt’s top-selling profanity shirts or Etsy’s best profanity mugs.

Know someone who’s got a potty mouth that would love this?