HOW TO GET WHAT YOU WANT

Proven Methods

Author

Millionaire Syrup
February 13, 2024

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HOW TO GET WHAT YOU WANT

Proven Methods

Reciprocity

When you're kind and generous to people, they tend to reciprocate and develop a liking towards you. The size of your gesture should match the relationship with the person you're giving to. Take, for instance, treating a friend to lunch; they'll likely feel a need to return the favor. This principle is also applied in business. Retail stores offer you a cold drink when you walk in, not just out of hospitality, but to make you feel indebted, encouraging you to stay, listen, and ultimately make a purchase.

A clever example of this in action is a waiter who leaves a mint with the bill, resulting in a 3% increase in tips. It's a small gesture that makes customers more inclined to tip a bit more. The effect is even more pronounced when the waiter leaves a mint, walks away, then returns to leave another mint, leading to a 23% increase in tips. The cost of a bag of mints is minimal compared to the return, making it a smart investment. This principle can be applied to various aspects of business - there are numerous "bags of mints" opportunities that can be leveraged for better results.

Consistency

We tend to judge people based on their actions. Consistency can be used in Persuasion, by getting someone to publicly commit to an idea or action. For example, if you ask someone if they're the kind of person who takes action and invests in themselves, and they say yes, you can later remind them of their commitment and offer a deal and ask them to be consistent with it.

By reaffirming their self-identification, they're more likely to follow through. Sometimes, getting a small yes can lead to the big yes you're aiming for.

Scarcity & Urgency
Time plays a big role in persuasion. An effective way to implement it is by using limits. Like having limited-time offers or limited supply to create a sense of scarcity. It's all about making people feel like they might miss out if they don't act quickly. Another trick is using language that focuses on potential loss instead of gain. Instead of saying, "Don't you want this?" you say, "Don't miss out on this!" It taps into people's fear of missing out. It's all about framing the concept in a different way that triggers people's loss aversion.

Social Proof

We humans are social creatures, and we often take cues from others on how to behave and what to believe. It starts when we're little kids, right? We just look at others and do what they do because that's how we learn to be human.

It's not just when we're kids, even as adults, we're influenced by things like those five-star reviews on Amazon. When we see something with a high rating, we're way more likely to buy it. It's like Amazon knows how to get us to take action! And even laugh tracks on TV shows, they make us laugh more because we're so conditioned to follow the crowd.

If someone wants to boost their business, they could print out and frame all those five-star reviews they get online. It's like a visual proof of how great they are. And if someone is hesitant to do business with them, they can just look around the room and see all those happy customers!

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