How to Grow a 7 figure YouTube Channel

How to grow a Youtube channel to 1 Million+

The Algorithm

The Algorithm is very simple. Youtube is a business and wants to keep the viewer on their platform for as long as possible. So when someone clicks on your video and watches it all the way, the algorithm will recognize this and push the video to more people. If those people watch the video as well it will continue to push your video to more people.

2 key metrics to pay attention to

CTR - This is how many people are actually clicking on your video based on your thumbnail and title.

Watch Time - After clicking the video, this measures how long the viewer watches your video.

If you can master these two metrics your channel will explode.

Thumbnail & Titles

Creating high quality thumbnails and engaging titles is the #1 thing to focus when growing a channel. If no one clicks on your video, even if you have the best video ever made no one is going to watch it.

Using a good photo editing software such as Adobe Photoshop is easily the best option to create high quality thumbnails. It can be intimidating to learn at first, the good news is there are thousands of tutorials on how to use photo shop on youTube.

Free Version - If your on a budget and still want to get started, Canva is a free online software any one can use and comes with many pre made templates.

The Hook

Other than thumbnails and titles, the hook of your video is the second most important thing to focus on to grow your channel. The hook is the first 15-30 seconds of your video and is going to be the key factor that determines if someone is going to stay and watch your video. The hook of your video should address your title and thumbnail. If your thumbnail is about the top 10 desk gadgets, but you start the video shopping in the store the viewer is going to click away and watch another video.

A great example is to watch any MrBeast video. He immediately addresses the reason you clicked on the video and what’s going to happen.

Give them a reason to stay

This is a great strategy to implement to keep the viewer watching and increasing your watch time.

This is when you give the viewer a benefit of staying to the end. For example if you're doing 10 best places to live. Including a line in your hook such as “ stay to the end as the last place is the #1 place to live in the US”.

Staying Consistent

It can take a while before getting picked up by the algorithm. That’s why it’s important to stay constant and not give up. Eventually one of your videos will start to take off and so will the rest of your videos.

Equipment and Links to Get Started

The great thing about crating a channel on YouTube is you can get started with just your iPhone, and now there are countless apps to edit videos on your phone such as CapCut being the best as of writing the newsletter.

However there are some things you will want to upgrade as you scale your channel.

Editing software - Final Cut Pro X and Adobe Premier Pro are the two best

Camera - The Sony A7C is one of the best cameras to get started ($1,500)

Microphone - The Rhode Shure Mic Pro + is a tried and true “Shotgun” mic used by thousands of the top creators ($250)

Microphone option 2 - Depending your content a Lav mic might be a better option (records directly from the person giving freedom to record from a distance) - The Rhode Lav ll is another top pick by top creators. ($250)

How Airrack went from 0 to 1 Million in 1 year