Losing Everything Made Him $80M/Year

Real Estate Company

Author

Millionaire Syrup
March 29, 2024

Losing Everything Made Him $80M/Year

Real Estate Company

Introduction

Starting an $80 million-a-year real estate business is no small feat, but Marc Rousso and Jay Mezistrano of JayMarc Homes have mastered the art. Their journey didn't begin with real estate, though. They started from scratch twice, first with a successful DJ company that they eventually sold.

It was after this sale that they ventured into the world of real estate, discovering a passion for buying and selling properties. This passion led them to establish a construction business, which has flourished over the past twelve years, reaching incredible heights of success.

How The Business Started

First, Marc Rousso started selling real estate. Marc Rousso and Jay Mezistrano bought fixer houses and turned them into rental properties. Eventually, they used the money they had from their previous jobs, which was around 15 grand, to invest in real estate. That's how they got started with buying and remodeling houses. By the time they were 30, they had about 30 rental houses. They also began doing projects with multiple lots. But then the recession hit, and they had to build up their business again.

When starting the business, it's important to have control over your business and not be part of a larger group that may have different goals. They focus on creating a great company culture. During the first week, new employees are introduced to everyone on their staff so they feel a sense of belonging and family. They also have everyone read the book "Exceptional Service, Exceptional Profit" and hold a naming ceremony where they list all the positive adjectives that describe each person. This helps create a positive and supportive work environment.

Tip #1
When it comes to this business, one of the main skills you need is the ability to hire the right people. Having a team that's happy and dedicated is crucial because turnover can be a huge expense. When you have a team that knows your systems, processes, and how you work, they can consistently provide great service to your clients. This not only saves you time and money but also gives investors the confidence they need to make decisions without feeling rushed.

How The Business Grew

The key to growing the business is creating a feeling for potential customers when they visit one of the homes. Once they experience that feeling, they're hooked! The house sells itself. Then, they focus on sharing information about the builder and the post-move-in experience to enhance the overall client experience. Their company makes sure that everything, from their website to social media, reflects their brand and gives people a sense of who they are.

Working on the business means focusing on things that will help improve and take it to the next level. At their company, they have monthly discussions about their goals and plans, called rocks. Each department reports on their progress two times a quarter. They celebrate successes and then talk about what the next quarter will look like. It's all done in team meetings where everyone shares what they're working on. This creates a culture of accountability and teamwork.

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