Making $65K/Day From a Simple Idea…

Selling Candy?!

Author

Millionaire Syrup
February 16, 2024

Making $65K/Day From a Simple Idea…

Selling Candy?!

Introduction

In 2019, the well-known fitness influencer Maxx Chewning took his business in an exciting new direction by introducing his own candy brand, Sour Strips.

Since then, Sour Strips has experienced remarkable growth, generating a monthly revenue of over $2 million in just a few short years. It's an impressive accomplishment that showcases the potential for success when pursuing your passions.

How He Started

Maxx Chewning started gaining followers on YouTube by sharing videos about his fitness journey. People loved his real and interesting personality, which made him really popular. After three years of making videos as a hobby, he decided to quit his job and become a full-time YouTuber.

3 Steps To Create A CPG Company:

  1. It's about solving a problem. Solve pain points for people. This could be the delivery mechanism or how it's packaged. The easiest way to look at starting any business is to look at the products that you consume, or like to enjoy. Then ask yourself, what are one or two things you wish were different about them? Take something that kind of already exists, put your spin on it, and put it out into the world.

  2. You just have to start. What does the brand represent? What would the packaging look like? What would you like the experience to be? You need to source manufacture, which can be difficult. In certain industries, there's a lot of big players in the game that control the space.

  3. The final step is putting it all together and just executing. Make the product good and put it into the market space.

Maxx Chewning’s Advice
Don't be afraid to start. So many people overanalyze everything they need to understand, everything that has to be set up, in order for them to start, and they end up never starting, or they miss their opportunity. If you have an idea, you don't need to have everything planned out. You just need to start, and everything else will fall in line. You're gonna make mistakes and waste a lot of money, but those are the things that you have to go through to make yourself a successful entrepreneur.

How To Grow The Brand

Maxx’s number one piece of advice to grow your brand in the influencer space is, to give away your product for free as much as possible. Instead of trying to run ads early on, try to get it into micro influencers, or just anyone that will respond. Don’t ask for anything in return. Just hope that they're going to post about it, hope that they're going to tell their friends. You need to make your product something that people want to post about on social media.

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