šŸ˜± [MSN] $0 to $1M In 7 Minutes.

How they did it.

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Welcome to another issue of Millionaire Syrup!

Actionable steps in every issue to transform and enhance your lifestyle.

What if I told you that $1 million can be raised in less time than it takes to make your morning coffee? ā˜•ļø

Thatā€™s exactly what happened with Snapmaker 2.0.

Just 7 minutes after launching their Kickstarter campaign, they had raised a whopping $1 million.

So, how does a project go from $0 to $1 million in the time it takes for your coffee to brew?

Letā€™s dive into the story and find out.


Today:

šŸ˜± $0 to $1M In 7 Minutes.

šŸŽÆ Snapmakerā€™s Vision

šŸ”„ Pre-Launch Magic: How They Set the Stage for Success

ā±ļø The 7-Minute Surge: How They Pulled It Off

šŸŒŸ Sustaining Momentum: Stretch Goals and Community Engagement

šŸ’” Key Takeaways: What You Can Learn from Snapmakerā€™s Success

šŸ’Ŗ Your Own 7-Minute Success Story

šŸ˜± $0 to $1M In 7 Minutes.

šŸŽÆ Snapmakerā€™s Vision

Snapmaker wasnā€™t new to the game. In 2017, they had already launched their first 3D printer, which became the third-most-funded project in the 3D printing category.

But Snapmaker 2.0 was their chance to go even bigger. It wasnā€™t just another 3D printer; it was a modular 3-in-1 tool that could 3D print, laser engrave, and CNC carveā€”an all-in-one creative powerhouse.

But great products donā€™t sell themselves.

Snapmaker needed to rally their community, build momentum, and create an irresistible campaign that would capture the imaginations of backers worldwide.


šŸ”„ Pre-Launch Magic: How They Set the Stage for Success


The real work started long before Snapmaker 2.0 went live.

Snapmaker knew that in the world of crowdfunding, pre-launch is everything.

Hereā€™s where they excelled: they spent months building a buzz across social media, collecting emails, engaging with their community, and offering sneak peeks to get people excited. They crafted a simple but brilliant email marketing strategy, offering early bird rewards that built anticipation.

By the time the campaign was ready to launch, they had a massive list of potential backers waiting to pledge.

The excitement wasnā€™t an accidentā€”it was engineered.


ā

 šŸ¤©COOL FACT TIME šŸ¤©

Kickstarter campaigns that raise 20% of their goal within the first 48 hours are far more likely to succeed.

Why?
Itā€™s called the ā€œcrowdfunding tipping point.ā€

Once backers see a project gaining traction, theyā€™re more likely to jump on board, driven by social proof and FOMO (Fear of Missing Out).

ā±ļø The 7-Minute Surge: How They Pulled It Off

On launch day, the Snapmaker team wasnā€™t leaving anything to chance.

They knew the first few minutes were crucial, so they designed their campaign to create urgency and scarcity. The early-bird rewards were limited and offered significant discounts, and they had spent weeks hyping the launch through emails and social media.

When the clock hit zero, backers rushed in, eager to snag those early rewards. The countdown had begun, and by the 7th minute, they had already crossed the $1 million mark.

This wasnā€™t just good luckā€”it was the result of strategic planning, understanding human psychology, and creating a campaign that people couldnā€™t wait to support.


šŸŒŸ Sustaining Momentum: Stretch Goals and Community Engagement

But hereā€™s the kicker: Snapmakerā€™s success didnā€™t stop at $1 million. By the end of the campaign, they had raised $7.85 million.

How did they keep the momentum going?

After the initial excitement, Snapmaker rolled out stretch goals that added even more value for their backers.

These stretch goals werenā€™t just thrown togetherā€”they were carefully planned to keep the community excited and engaged.

Regular updates and new product features were announced throughout the campaign, making every backer feel like they were part of the journey.

šŸ’” Key Takeaways: What You Can Learn from Snapmakerā€™s Success

  1. Pre-Launch is Crucial: Months of groundwork before launch day are key. Build your email list, engage your audience, and create buzz. Snapmakerā€™s success was made possible by the momentum they built before they launched.

  2. Create Urgency: Early-bird rewards and time-sensitive offers push people to act fast. Scarcity drives urgency, and urgency drives pledges.

  3. Hit the Tipping Point: Raising a significant portion of your goal early can trigger the ā€œcrowdfunding tipping point,ā€ making people more likely to back your project because they see itā€™s gaining traction.

  4. Keep Backers Engaged: After launch, donā€™t let things go quiet. Keep the momentum alive with stretch goals, regular updates, and community involvement.

Extra Pro Tip: spend at least 2 weeks in the PreLaunch process. Preferably 1-2 months so you can truly generate excitement and optimize external traffic. This will set an incredible foundation for when the campaign is live.

šŸ’Ŗ Your Own 7-Minute Success Story

Snapmakerā€™s story shows us that success on Kickstarter doesnā€™t just happen by chance.

Itā€™s about planning, engaging your audience, and creating a product people genuinely want.

The good news?

You donā€™t have to be a massive company to pull this off.

All it takes is preparation, passion, and a smart strategy.

Ready to take the first step toward your own campaign?

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Stay Focused,
The Millionaire Syrup Team