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What if I told you that $1 million can be raised in less time than it takes to make your morning coffee? ☕️

That’s exactly what happened with Snapmaker 2.0.

Just 7 minutes after launching their Kickstarter campaign, they had raised a whopping $1 million.

So, how does a project go from $0 to $1 million in the time it takes for your coffee to brew?

Let’s dive into the story and find out.

Today:

😱 $0 to $1M In 7 Minutes.

🎯 Snapmaker’s Vision

🔥 Pre-Launch Magic: How They Set the Stage for Success

⏱️ The 7-Minute Surge: How They Pulled It Off

🌟 Sustaining Momentum: Stretch Goals and Community Engagement

💡 Key Takeaways: What You Can Learn from Snapmaker’s Success

💪 Your Own 7-Minute Success Story

😱 $0 to $1M In 7 Minutes.

🎯 Snapmaker’s Vision

Snapmaker wasn’t new to the game. In 2017, they had already launched their first 3D printer, which became the third-most-funded project in the 3D printing category.

But Snapmaker 2.0 was their chance to go even bigger. It wasn’t just another 3D printer; it was a modular 3-in-1 tool that could 3D print, laser engrave, and CNC carve—an all-in-one creative powerhouse.

But great products don’t sell themselves.

Snapmaker needed to rally their community, build momentum, and create an irresistible campaign that would capture the imaginations of backers worldwide.

🔥 Pre-Launch Magic: How They Set the Stage for Success

The real work started long before Snapmaker 2.0 went live.

Snapmaker knew that in the world of crowdfunding, pre-launch is everything.

Here’s where they excelled: they spent months building a buzz across social media, collecting emails, engaging with their community, and offering sneak peeks to get people excited. They crafted a simple but brilliant email marketing strategy, offering early bird rewards that built anticipation.

By the time the campaign was ready to launch, they had a massive list of potential backers waiting to pledge.

The excitement wasn’t an accident—it was engineered.

⏱️ The 7-Minute Surge: How They Pulled It Off

On launch day, the Snapmaker team wasn’t leaving anything to chance.

They knew the first few minutes were crucial, so they designed their campaign to create urgency and scarcity. The early-bird rewards were limited and offered significant discounts, and they had spent weeks hyping the launch through emails and social media.

When the clock hit zero, backers rushed in, eager to snag those early rewards. The countdown had begun, and by the 7th minute, they had already crossed the $1 million mark.

This wasn’t just good luck—it was the result of strategic planning, understanding human psychology, and creating a campaign that people couldn’t wait to support.

🌟 Sustaining Momentum: Stretch Goals and Community Engagement

But here’s the kicker: Snapmaker’s success didn’t stop at $1 million. By the end of the campaign, they had raised $7.85 million.

How did they keep the momentum going?

After the initial excitement, Snapmaker rolled out stretch goals that added even more value for their backers.

These stretch goals weren’t just thrown together—they were carefully planned to keep the community excited and engaged.

Regular updates and new product features were announced throughout the campaign, making every backer feel like they were part of the journey.

💡 Key Takeaways: What You Can Learn from Snapmaker’s Success

1. Pre-Launch is Crucial: Months of groundwork before launch day are key. Build your email list, engage your audience, and create buzz. Snapmaker’s success was made possible by the momentum they built before they launched.

2. Create Urgency: Early-bird rewards and time-sensitive offers push people to act fast. Scarcity drives urgency, and urgency drives pledges.

3. Hit the Tipping Point: Raising a significant portion of your goal early can trigger the “crowdfunding tipping point,” making people more likely to back your project because they see it’s gaining traction.

4. Keep Backers Engaged: After launch, don’t let things go quiet. Keep the momentum alive with stretch goals, regular updates, and community involvement.

Extra Pro Tip: spend at least 2 weeks in the PreLaunch process. Preferably 1-2 months so you can truly generate excitement and optimize external traffic. This will set an incredible foundation for when the campaign is live.

💪 Your Own 7-Minute Success Story

Snapmaker’s story shows us that success on Kickstarter doesn’t just happen by chance.

It’s about planning, engaging your audience, and creating a product people genuinely want.

The good news?

You don’t have to be a massive company to pull this off.

All it takes is preparation, passion, and a smart strategy.

Ready to take the first step toward your own campaign?

Reply to this email and tell us what idea you’ve been thinking of;)