This Pizza Sells Out 3 Months In Advance!!

Building a Sell-Out Business

Author

Millionaire Syrup
April 26, 2024

This Pizza Sells Out 3 Months In Advance!!

Building a Sell-Out Business

Introduction

A pizza joint that's not just selling out, but actually booked three months in advance! That's the incredible buzz surrounding Moto Pizza, a passion project turned thriving business by Lee Kindell and his wife. After the pandemic forced them to pivot from their inn, Lee's hobby of making Roman-style pizza became their recipe for success. Now, with four locations across the city, Moto Pizza is meeting the insatiable demand for their mouthwatering pies.

How The Business Started

Lee Kindell didn't have much money to start his business, but he took a risk and used his credit card to invest $60,000. He used the money to secure a place for his business, including a down payment and all the necessary paperwork.

He worked with an architect to make sure everything was set up properly, and he did some of the work himself. He also invested in traditional equipment, like a dough trough, to give his business a unique and craft-style touch. This gave his baked goods a special touch and made them stand out from the competition.

Lee Kindell started his business by combining different pizza styles, like Roman, Midwest, and East Coast, to create a unique and flavorful experience. He even experimented with different sauces, like banana ketchup, to offer something that people weren't used to. This innovation and differentiation set his business apart from the competition.

But it wasn't just about the pizza itself. Lee also focused on delivering the highest quality food and providing fantastic customer service. By elevating the caliber of his food and creating a positive customer experience, he was able to go above and beyond the competition. Instead of thinking competitively, Lee approached his business creatively, focusing on what he could do best and putting all his energy into it.

Advice
Lee Kindell got rid of all the middle management. Instead, he created a crew where everyone takes personal responsibility and looks out for each other. This creates a culture where they don't need a manager or boss to oversee everything. It's all about hiring people who align with the vision and values, and training them to be responsible and kind. They prioritize communication skills and have conversations with potential hires to see if they're a good fit.

How the Business Grew

Lee grew the business by focusing on attracting and engaging customers. Their number one strategy was building a base of regular customers who would not only keep coming back but also spread the word to their friends. By taking extra good care of their customers and providing a great experience, they were able to generate excitement and positive reviews. They didn't rely on paid advertising like Facebook or Google Ads, but instead relied on word-of-mouth recommendations from satisfied customers.

When it comes to creating hype for a product, Lee's approach was all about talking to everyone about it. They made connections and shared their product with as many people as possible. This not only created awareness but also led to new opportunities and interested customers. Lee's success shows that building a strong customer base and generating excitement through positive experiences and word-of-mouth can be more effective than relying solely on paid advertising.

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